Our Team

We are practitioners not just investors and advisors

William KingBenefit Administration, Insurance Broker, Business Strategy, Enterprise Consulting, Benefit Enrollment, Insurance Carrier peoplestrategy, HCM, Hris Software, employee benefit services, online enrollment

William King

User Expert | Product Researcher for AddThis

Will is a Product Researcher for AddThis. He’s conducted user research for a wide array of companies: spanning Fortune 500 to start-ups to government agencies. Will helps guide product and design leads to create thoughtful experiences through iterative user testing, understanding product funnels, and good ole fashioned gut calls. He gives empathetic attention to users’ needs while also appreciating business goals. His background in psychology and love for design enables him to understand the interaction between users’ cognition and the product’s design.

Advising in areas of:

Cognitive Psychology | Product Research | User Experience |

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