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eBN's Intelligent Marketplace Solution

Intelligent Marketplace

An Intelligent Employee & Employer Benefits Marketplace eBN Marketplace reverses the decades-long, inefficient marketing and selling model with an intelligent engine where products intelligently find buyers.

Access a portfolio of industry-leading products and services to enhance employer and employees’ lives through the eBN Employee & Employer Marketplace. This Marketplace leverages eBN’s partnerships with hundreds of providers and platforms to bring a truly unified approach to benefits for consumers.

With this easy one-stop shop Intelligent Marketplace, eBN brings users an engaging experience with education and decision support tools, including intelligence and seamless purchase recommendations based on employee life event changes and demographic data. The Marketplace also matches valuable products and services for businesses and employers.

For Brokers
Brokers can not only continue to market employer group benefits to employers year-round, but with the Marketplace, can reach into the employee level to match their products with employees who need them. Moreover, leveraging the eBN Marketplace and technology tools means employers save money, and can buy additional benefits from their Brokers to offer to employees. All this is driven by data, so the right product is presented to the right prospect (business or individual) at the right time.
For Employers
Employers are constantly seeking way to offer better benefits and more perks to employees without increasing their own operational costs. The Marketplace allows Employers to do just this: Give employees access to more and better benefits, and at better prices. The result is increased employee satisfaction in the workplace, often reducing turnover. Happier employees are more productive knowing their families have the best possible benefits, perks and services at their fingertips. The Marketplace is free for employers and employees.
For Sellers (Vendors)
Non-Employer Benefit product and service sellers can leverage the eBN Marketplace to sell their products & services to employer groups/businesses and their employees. Using the intelligent engine, vendors can target various demographic and data points of businesses and employees to smartly present their products and services to the customers who can benefit from them. Market to the right buyers, not to a random list or viewership. Flat fees also mean controlled costs, no revenue sharing, and no price per lead or click.
For Individuals
Employees of businesses offering the Marketplace as an employee perk will find themselves introduced to valuable products and services they need—even if they didn’t know they have the need, or that a product exists to serve that need. Employees will also enjoy the ability to access various purchasing programs (from insurance-type and benefit products to consumer-level goods) at prices lower than the open retail market. eBN’s Marketplace engages sellers who will provide the most competitive pricing. Employees will enjoy cost savings on products that provide security, financial wellness, and much more. Employees will value their employer who gives them free access to such a wide range of benefits and perks.

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