eBN’s Intelligent Marketplace is Now Live!

Reston, VA: eBenefits Network (eBN) announced the advent of its Intelligent Marketplace, a new service
designed to benefit all stakeholders in the HR benefit industry. The Intelligent Marketplace offers an innovated
way to market and sell HR Benefit and Employee Perk products to employers and their employees using
proprietary tools to match the right product to the right prospect at the right time, automatically. Employer
Groups and Employees will benefit from timely, beneficial services by their trusted brokers and national
vendors.
“No other platform exists where the right product for the right prospect is presented at the right time—
automatically—maximizing your marketing dollar and time.” CEO Ash Rofail, Ph.D.
“I always wanted to sell my products to the employees within the groups I serve—I just didn’t know how or where to get
started. Now I do.” -Benefits Broker in Maryland.
Features and benefits of the Marketplace include:
• Brokers and Vendors can leverage data and automation to market and sell effortlessly, 24/7, with
automation, to upsell and cross-sell their entire suite of products.
• Brokers and Vendors can increase their reach into a current book of business and increase client
engagement and employee participation using a platform that connects products and services to prospects
that need them—including educational resources for prospects.
• Brokers can gain new business by offering the marketplace to Employers and Employees for benefits and
services with timely alerts to meet current needs, on a platform with no cost to them.

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